Thursday, September 3, 2009

SNOK! Approved: William Rast

William Rast, the love child of Justin Timberlake and his childhood friend Trace Ayala, has a mission to merge urban streetwear and southern charm. But their fall collection is a lot more New York, and an almost unnoticeable smidgen of Tennessee. It comes across as the rather well appointed love child of LaRok and Alexander Wang with just a dash of Old Navy circa 1995 (see: several conspicuous American flag tees)

Gone forever are the days when you could spot JT in a head to toe light-wash denim ensemble (including cowboy hat). But Timberlake made sure to pay homage to those glory days by sending out a handful of models in jeans and denim jackets. It seems there's still just enough bro left in him to keep the line down to earth and, less the aforementioned Canadian tuxedo, wearable. Fall was heavy on the leather and denim, but also featured more tailored items, including blazers, vests and outerwear, that afforded them some clout with a more mature audience. There were also a few very on-trend touches like a bold shouldered button down, plaid shirts, and slouchy scarves.

The pair missed the mark in a few places with some schitzophrenic fringe and bedazzling, and what appear to be black wind pants. The best part of the show, in my book: the reveal of Timberlake, and his little tiny friend looking confused and self-conscious. The reason perhaps? That other dude in the photo below. Oh, just the actual designer, Juan Cervantes. Pay no attention to the man behind the curtain. JT and Mighty Mouse are set to get all the glory.

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